SoLoMo Thursday: Fashion Marketing - On Mobile!
Mobile isn't just fashionable — it's been taken over by Fashion. Hear how top Fashion labels are branding themselves on Mobile & Social Media, check out case studies of Burberry and Converse, and understand how fashion marketers are measuring ROI on their marketing efforts.
SPEAKER: RENA KOH & EMMY TEO
Co-Founders at The Fashory
Rena has over 5 years of experience in digital marketing targeted at Gen X and Y. She is well versed in social media strategies and creative viral marketing, helping businesses gain publicity and traction online. She has worked with established companies including Waggener Edstrom, Estee Lauder, Samsung, Toyota, Sony, Glamabox and Zuji.
Emmy has over 6 years of experience dealing with online communities (games, web apps, social media, mobile apps) working with established partners like MDA, NHN, Red 5 Studios, OCBC Bank, Canon Singapore, Ocean Butterfly and Universal Music. and many more.
In 2013, they co-founded the Fashory, a fashion platform that allows user to discover and shop exclusive fashion from social celebrities. The platform has received supports and endorsements by international fashion brands.